Advantages of Using VR in Auto Marketing

New technology will always impact marketing and marketers will have to adapt to upcoming tech to stay ahead of the game and ensure their company is not left behind by rival firms.

One such concept that is transforming marketing is virtual reality or VR. Even if most of us are familiar with it from the movies, VR is getting a serious foothold in the automotive industry only now, specifically in retail marketing.

In this article, we give you a few ideas on how to incorporate it into the online marketing of your auto business.

Companies are now allowing prospective customers to test the features of their new vehicles by using their smartphones or laptops and a VR video. These virtual reality car showrooms are a hugely lucrative concept as it enables potential buyers to get a good initial idea of the vehicles that they are interested in without leaving the comfort of their own homes. VR is particularly aimed at luring tech-savvy millennials whose car-shopping habits are digitally-driven.

Even if the vast majority of car buyers do not buy a vehicle without going on test drives to judge the vehicle’s performance in the real world, auto marketers are using VR as a way to bring younger buyers into dealerships. Once they walk in, the sales team can encourage them to go on test drives. This transition can be easily accomplished with online marketing that goes beyond simple text and ordinary promotional videos.

VR in Marketing Campaigns

Recently, Japanese auto giant Mitsubishi used a brilliant VR marketing campaign called Night Drive to attract younger buyers to its Mirage G4 vehicle. This ad campaign involved asking people to use a laptop or mobile device to virtually test drive the Mirage G4 on a race track at midnight. Even features of the car such as hill start assist could be tested by users in virtual reality.

The initiative taken by Mitsubishi showed how powerful VR can be in persuading people to familiarize themselves with the brand and actually visit the dealerships for test drives of real vehicles.

As the owner of an auto business, you can integrate virtual reality into the marketing efforts of your company with izmoVR, provided by izmofx.

As for the test drives and walk-arounds themselves, they can easily be organized through VR, even in remote locations like malls. 

For more information on using virtual reality in your auto business and to know how izmoVR can assist you in this regard, Contact Us