How AR & VR Are Transforming the Car Buying Experience – Part 2
In the first part of this article series, we pointed out how augmented reality (AR) andvirtual reality (VR) are changing the way car dealerships conduct their business. VR and AR are great for product marketing. They enable dealers to keep a smaller inventory, and they can showcase all the trims and possible personalization options of a car to potential customers.
In this second part, we list out a few more advantages of using VR and AR tech at your auto dealership.
Making Customers More Aware
Making the technical features of a car as accessible as possible is a key part of the automotive sales process. Augmented reality provides a unique way for customers to see and experience technical features in a way that they will easily understand and quickly engage with.
This isn’t something out of a sci-fi movie anymore, as automotive companies are actually using AR-based sales tools today to enable prospective buyers to see their car in a near real world environment.
The USP of AR and VR is that auto dealerships can create a highly immersive experience for clients using this technology. Whether it’s to see what a car looks like in different environments, or to give customers simple car care and DIY tips, this technology has limitless uses.
Boosting Sales Figures
AR and VR are together changing the way the automotive retail industry sells cars, in addition to improving the buyer’s product experience.
More interested buyers than ever before are commencing their vehicle purchasing journey online, and they have vast amounts of information available to them at every step online. This means that automotive retail will have to shift from a product-driven to a customer-centric sales approach.
Auto dealerships are going through significant changes, and technology such as AR and VR have helped facilitate this shift by paving the way for digital showrooms.
The Audi Experiment
An Audi showroom in London began to showcase entire product catalogues on smartphones hooked up to a VR headset, and this even enabled prospective customers to change the paint color, add or remove optional equipment, and even listen to the car’s soundtrack.
This level of engagement connects very deeply with car buyers, and it can yield positive results as purchasing a new car certainly includes an emotional element.
For more information on how VR and AR are transforming the automotive retail experience and to know how izmoStudio can support your auto dealership, Contact Us.